After nearly 15 years of delighting Bay Area customers with its gourmet cupcakes, Sprinkles has sadly closed its doors on December 31st. The news was met with disappointment and sadness by many loyal patrons who had come to love the decadent treats from this popular chain. However, there is good news for cupcake lovers as two Sprinkles locations have reopened and a third one is on the way.
Sprinkles, which was founded in Beverly Hills in 2005, quickly became a nationwide sensation with its mouthwatering cupcakes and unique concept of a cupcake ATM. The chain’s popularity grew even more when it was featured on the hit TV show “Sex and the City.” Its success inspired other cupcake shops to follow suit and sparked the gourmet cupcake trend that swept the nation.
However, like many businesses, Sprinkles was not immune to the challenges brought on by the pandemic. With the decline in foot traffic and the shift to online shopping, the chain was forced to close all of its locations by the end of 2020. This was a heartbreaking moment for both the company and its loyal customers, who had grown to love and crave their signature cupcakes.
But just when it seemed like the end of an era, Sprinkles surprised everyone by announcing the reopening of two of its locations in the Bay Area. The first to open its doors was the Palo Alto store, located in the Stanford Shopping Center, which welcomed back customers in February. The second location, in San Francisco’s Union Square, opened in March. And for those in the East Bay, there is even more to look forward to as a third location is set to open in Walnut Creek later this year.
The news of Sprinkles’ comeback has been met with excitement and joy by its loyal fan base. Many have taken to social media to express their delight and share their love for the famous cupcakes. One customer tweeted, “I never thought I’d see the day when I could enjoy a Sprinkles cupcake again. This just made my day!” Another wrote, “Sprinkles is back and I couldn’t be happier. Thank you for bringing joy back into my life.”
For those who have yet to experience the magic of Sprinkles, now is the perfect time to indulge in their delectable treats. The chain offers a variety of flavors, from classic vanilla and chocolate to unique options like banana dark chocolate and chai latte. And for those with dietary restrictions, Sprinkles also offers vegan and gluten-free options.
In addition to their famous cupcakes, Sprinkles also offers other delicious treats such as cookies, brownies, and ice cream. And for those who prefer to shop from the comfort of their own home, Sprinkles also offers nationwide shipping so everyone can enjoy their cupcakes, no matter where they are.
The reopening of Sprinkles’ Bay Area locations not only brings back a beloved treat but also provides a much-needed boost to the local economy. The chain employs a large number of staff, and their return means job opportunities for many in the community. Additionally, the reopening of these locations will help revitalize the areas and bring back the bustling atmosphere that was once synonymous with Sprinkles.
In conclusion, the return of Sprinkles to the Bay Area is a cause for celebration. It is a testament to the resilience of the company and the unwavering support of its customers. So let’s raise a cupcake to Sprinkles and enjoy the sweet taste of a comeback that is sure to satisfy our cravings and bring a smile to our faces.




