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“REWARDING, NOT CHALLENGING”: GENESIS CHIEF CREATIVE OFFICER ON LUXURY HIGH−PERFORMANCE PHILOSOPHY

in Digital and tech
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Frankfurt, Germany, 16 October 2025: The automotive world is buzzing with excitement as Luc Donckerwolke, Chief Creative Officer of Genesis, takes the stage at the Frankfurt Motor Show to unveil their latest creation – Magma. The energy in the room is palpable as he speaks about this revolutionary concept car, and it’s clear that his passion for Magma knows no bounds.

Magma isn’t just a car, it’s a statement. It represents the future of Genesis, a brand that has already made its mark in the luxury car market with its sleek designs and cutting-edge technology. But Magma takes things to a whole new level. It’s a bold and daring move, and one that is sure to leave a lasting impression.

As Donckerwolke takes us through the design process of Magma, it’s evident that every aspect of this car has been carefully thought out and executed. The sleek, aerodynamic lines of the body give it a futuristic look, while the distinctive Genesis grille and logo add a touch of elegance. But what truly sets Magma apart is its unique color – a fiery red that seems to glow from within, giving the car an almost otherworldly aura.

But it’s not just the exterior that is impressive. Magma’s interior is a work of art in itself. The cabin is a seamless blend of luxury and technology, with every detail carefully crafted to create a truly immersive driving experience. The seats are upholstered in the finest leather, and the dashboard is adorned with state-of-the-art touchscreens and displays. It’s a space that exudes sophistication and comfort, making every journey in Magma a truly unforgettable one.

But what truly sets Magma apart is its powertrain. This concept car is fully electric, a bold move by Genesis that shows their commitment to sustainable and eco-friendly technology. The car is equipped with advanced battery technology that gives it a range of over 400 miles on a single charge. And with its powerful electric motors, Magma can go from 0 to 60 mph in just under 3 seconds, making it a force to be reckoned with on the road.

As Donckerwolke continues to speak about Magma, it’s clear that this car is not just a concept, but a vision for the future of Genesis. It represents their commitment to pushing boundaries and redefining what a luxury car can be. And with its sleek design, advanced technology, and powerful performance, Magma is a true embodiment of the Genesis brand.

But what makes Magma truly special is the passion and dedication of the team behind it. Donckerwolke and his team have poured their hearts and souls into creating this masterpiece, and it’s evident in every aspect of the car. Their attention to detail and drive for innovation is what sets Genesis apart from other luxury car brands, and Magma is a testament to that.

As the presentation comes to an end and the crowd gives a standing ovation, it’s clear that Magma has made a lasting impression on everyone in the room. Donckerwolke’s passion for this car is contagious, and it’s hard not to feel inspired by the vision he has shared with us.

In just a few minutes, Magma has captured the hearts and minds of all those present, and it’s safe to say that it will continue to do so for years to come. As we eagerly await the day when Magma hits the streets, one thing is for sure – the future of Genesis is bright, bold, and electrifying.

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