From a multidisciplinary team to the Manifesto concept, the Sant’Agata hub defines the design language of the brand’s future
Sant’Agata Bolognese, 8th September 2021 – The automotive industry is constantly evolving, and with it, the design language of some of the most iconic car brands in the world. In recent years, Lamborghini has been at the forefront of this evolution, constantly pushing boundaries and setting new standards in design and performance. And at the heart of this innovation is the Sant’Agata hub, where a multidisciplinary team works tirelessly to define the design language of the brand’s future.
The Sant’Agata hub is not just a place, it’s a concept. It represents the convergence of different disciplines, ideas, and visions, all coming together to create something truly unique and extraordinary. It is the birthplace of Lamborghini’s most iconic cars, where each model is crafted with the utmost precision and attention to detail.
At the center of this hub is the Centro Stile, the design department responsible for shaping the iconic lines and curves of every Lamborghini. Led by Mitja Borkert, the team at Centro Stile is made up of designers, engineers, and modelers who work together to create the perfect blend of form and function. Each member brings their own expertise and perspective, resulting in a collaborative effort that is truly unparalleled.
But the Sant’Agata hub is not just limited to the Centro Stile. The team is constantly collaborating with other departments such as aerodynamics, technical development, and motorsports to refine every aspect of the car’s design. This multidisciplinary approach ensures that every Lamborghini is not only visually stunning but also performs at the highest level.
One of the key elements that define the design language of Lamborghini is the Manifesto concept. Created in 2017, the Manifesto concept embodies the brand’s vision for the future of automotive design. It is a futuristic and dynamic interpretation of a Lamborghini, with sharp lines and aggressive angles that showcase the brand’s commitment to pushing boundaries.
The Manifesto concept was the brainchild of Lamborghini’s Head of Design Mitja Borkert, who drew inspiration from the Aventador and Huracán models. It was a bold move, as the concept was not based on any existing model, but rather an entirely new vision for Lamborghini’s future. This daring approach paid off, as the Manifesto concept received widespread acclaim and set the tone for the brand’s design language in the years to come.
The Sant’Agata hub also serves as a platform for innovation and experimentation. With the use of cutting-edge technology and materials, the team is constantly exploring new ways to push the boundaries of design. For example, the Sesto Elemento, a limited edition supercar made entirely out of carbon fiber, was born out of this spirit of innovation. Not only is it a stunning example of Lamborghini’s design prowess, but it also showcases the brand’s commitment to sustainability and lightweight construction.
But the Sant’Agata hub is not just limited to designing cars. It also plays a crucial role in shaping the brand’s image and identity. The iconic Sant’Agata Bolognese factory, with its striking architecture and state-of-the-art facilities, has become a symbol of Lamborghini’s excellence and innovation. It is also home to the Ad Personam program, which allows customers to personalize their Lamborghini to their exact specifications. This further highlights the brand’s commitment to creating a truly bespoke experience for its customers.
In conclusion, the Sant’Agata hub is the beating heart of Lamborghini, where a multidisciplinary team works tirelessly to define the brand’s design language and push the boundaries of innovation. From the iconic Centro Stile to the revolutionary Manifesto concept, every aspect of the hub represents Lamborghini’s commitment to excellence, pushing the limits of design, and creating some of the most iconic cars in the world. The future of Lamborghini is undoubtedly bright, and it all starts at the Sant’Agata hub.
